Trudy Darwin Communications or the ascent of a tech PR agency in St Louis? This is where two separate, but very important, factors come into play. The first, which requires a professional, is PR. Your company’s PR status is important to the growth and sustainability of your brand and contacting a professional TechPR firm for the launch of your startup can make a dramatic impact at initial launch and through to the first year growth phase.
Best tech PR trends for 2020 – 2021 ? Integration With Marketing – PR and marketing together? Yes, and in 2020, this integration will become more popular than ever. By merging the two, your most relevant media wins can be shared across your media channels, both paid and owned. This means even more credible content and stronger brand recognition.
TDC is thrilled to announce we have been shortlisted for two Global Marketing Awards in 2020 for Best Integrated Campaign and Best Global PR Campaign. The Global Marketing Awards recognize and celebrate the world’s very best marketing agencies and most innovative campaigns across all marketing channels, regardless of where an entrant is located across the seven continents. The awards will feature 36 categories, and winners will be announced virtually on October 15, 2020 in an online celebration of excellence. The judging panel comprises of several stellar marketing experts, many brand side marketers, who know what it takes to shine and succeed in a competitive world. A Global Marketing Award recognizes the best in world class marketing. Read even more information on http://www.trudydarwin.com/.
Does this mean that products can’t be part of the thought-leadership argument? No, they can be. However, magazines don’t want product names to be plastered all over an article. By considering all of the issues, market trends and market needs, technology companies – for example – can still get their core messages across, and the by-lined individual can still demonstrate their expertise. However, they may wish a journalist with specialist knowledge and experience to write the article. Furthermore, before writing an article, it’s best to have some target publications in mind. Journalists receive a large number of unsolicited press releases a day. Subsequently, many of them are ignored. Although some editors will accept speculative thought-leadership pieces, there are others that won’t.
Trudy Darwin has been delivering successful business and technology PR campaigns for over 20 years in a variety of markets and industries. Based in London, England and the USA, she offers a unique aptitude for complex technologies, digital business theories and consumer trends. Her team of international journalists are writing for top publications and her team of digital media experts support campaign objectives. Together with certifications in SPIN® Selling and Certified Sales Specialist (MCSS) her team has the expertise to convert customers in a digital age. Find even more details on Trudy Darwin PR.
Journalism has changed dramatically in recent years. The evolution of social media and citizen journalism — when ordinary people report on newsworthy situations — there is often very little, if any, fact-checking. Because mainstream media is no longer our only source of news, professional journalists are faced with the challenge of credibility. There is no shortage of companies and startups who want coverage, but journalists rarely have the time to research, check for accuracy and write the compelling article you want and need them to. For this reason, we see a push from mainstream journalists for more vetted sources. Cision’s 2018 global State of the Media report found that globally, 75% of media say that ensuring content is 100% accurate is most important for their organisation, even more than being first to publish.