The growth of a marketing entrepreneur : Jason Argall? Jason Argall is an entrepreneur specializing in digital marketing and expansion in global markets. He has built brands in the health supplements category such as PhiNaturals and Shrüm. He currently serves on the board of Radial Research Co (RAD on the CSE). With his track record and experience, he has the know-how and experience to build global brands with a strong market presence in the USA, Canada, the UK, Europe, India, Latin America, and Brazil.
Jason Argall has also co-founded various e-commerce software companies such as Zoompages, the performance marketing landing page builder, and Chatvertiser, the first SMS/chat conversational marketing software of its kind. Jason started digital marketing in the late 90’s on Yahoo search, before Google Adwords existed. He has been involved in founding and scaling numerous successful digital brands.
Jason Argall is a founding member of ScaleMyBrand. Your brand’s online reputation is vital to your performance marketing campaign’s success. Your ratings and reviews on the top online retail marketplaces such as Amazon or Walmart affect your customers’ buying decisions. This could end up affecting the performance of your paid advertising. This is why we’ve built systems to increase positive reviews and properly manage any negative reviews. The ScaleMyBrand team has over 30 years of experience with scaling digital brands. And with over 7 of those years working together on various projects, we’ve got the proven track record to take your brand to the next level.
Jason Argall on personal brand creation : When potential employers search for you online, having a strong personal brand can ensure that what they find is what you want them to find. You can take charge and lead the way they perceive you and your image. A personal brand helps you discover who you are and what you’re all about. Employers can learn about your passions, see what excites you, and even envision where you would like to be in the future.
Jason Argall about business brand development : Take Coca-Cola as an example. Its brand identity is so connected to its namesake soft drink that consumers at a restaurant will ask for a Coke even if options are limited to competitor drinks. That’s because Coca-Cola is often the first brand that comes to mind when thinking about soft drinks. Such is the power of brand recall, and it only happens when a brand is consistently presented on an ongoing basis. Research is the first step. You need to understand your market, from competitors to customers, so that you create a brand that stands out. Start by looking at the customers you’re targeting. What attracts them to certain brands in your industry? What factors do they consider to make a purchase decision? What associations do they have with the kinds of products or services you offer?