Health & wellness content marketing tricks by Contentago? Once you have identified the target audience, the persona and customer stages, you need to ensure that your content delivers value in each stage and segment. Since SaaS content marketing could cover a range of target personas and customer segments, the ideal suggestion is to use multiple channels and create specific landing pages for each segment. This way, you can create targeted content and increase the chances of conversion. Content marketing is not a standalone activity but one that fits into every aspect of your marketing strategy. From email marketing, social media, blog articles, to a lot more, your content will be the base for all your marketing activities. Instead of just creating content for one particular aspect, think of ways to diversify your content and engage with the prospects in ways they like.
Healthcare content marketing doesn’t just have to be written articles or blogs. There are other channels of distribution like podcasts, video tutorials and more that can also be explored. While content forms the crux of these channels, there are several other methods to distribute and repurpose your healthcare content marketing approach. To ensure that your top-performing content gets noticed, you could explore options like: eBooks or whitepapers on the subject by collating all the healthcare blogs you’ve published around the topicVideo marketing to talk about medical procedures and healthcare topics that the patients want to know of. Video marketing is highly impactful since the patient gets an inside view of the topic. Research indicates that 80% of online visitors searching for relevant content will watch a video instead of reading content on the same topic.Create an FAQs (Frequently Asked Questions) section on your website to answer the most common questions on a particular topicHost webinars or online chats to inform and answer patient questions live. There are many digital marketing strategies like SEO, social media marketing, and others that you can leverage to optimize your healthcare content marketing. Start with content but make sure you keep optimizing and expanding, using other channels of distribution. Find additional details on healthcare content marketing.
Before you can properly utilize a guest blog writing service to help you craft high-quality, authoritative guest blog posts, you need to make sure your content marketing campaign is set up and you have metrics to help measure success. You are writing to target a specific audience. Identifying the right niche and tailoring your post to gain that audience’s attention are important factors in getting successful results.
Avid fitness enthusiasts might have no trouble in getting in an hour or two of workout every day, but this might seem too much for busy professionals who just want to stay active. You can create health and wellness articles that suggest the ideal workout length for various people, depending on their profession and age. Lack of sleep can impact various aspects of your health but certain yoga moves can help you relax and sleep better. You can enlighten your audience about the benefits of yoga for sleep in a health and wellness blog.
Contentago is an on-demand platform for niche related content specifically for health & wellness ecommerce brands, content marketing to help health & wellness brands stand out from the crowd. Use our convenient dashboard to request any blog posts, whenever you need them. Why use us? In-depth Research: Whatever healthcare or wellness niche or topic you need content for, our vetted writer network of 25+ has specialists to cover you and your business. Read more info at contentago.com.