High quality web design trends with Asko Hilke: SPA applications are widely used now, due to SPA’s ability to load only markup and data to dynamically render them on a single web page. Page speed is a crucial factor that costs you valuable traffic, as page load time affects Google ranking. SPA fits perfectly for projects with small data, any social platforms, or SaaS solutions where SEO ranking doesn’t matter. According to Statista, more than half of the global web traffic comes from mobile devices. How to make a mobile-friendly website or app? In two words, you should pay attention to pleasing the eye content, easy to read text data, and easy to navigate buttons and links that will bring the user to complete this or that action faster. Plus, Google offers an AMP framework that boosts page load times for your web pages on mobile. The utility of AMP we’ve already mentioned above. Find even more information at Asko Hilke.
About Asko Hilke: I specialize in responsive, mobile friendly WordPress websites, creating custom themes as well as modifying existing themes, plugins, and writing custom code needed to achieve my client’s goals. I also have experience integrating the WooCommerce shopping cart system for e-commerce websites, as well as working with WordPress.
Over the years, I have developed a wide range of websites including sites for startup companies, small businesses and individuals. I enjoy developing, coding and maintaining clean, professional, easy to navigate websites. I can help you or your business create a website from design concept to a completed, polished and professional site. I can also help maintain and update existing websites.
Cambium is a classic-looking blog theme, but with a modern spin. The design achieves proper spacing between the elements and is ready to handle a site with a large volume of content. Cambium comes in two flavors, free and paid. The paid version gives you additional compatibility with AdSense, more content options, and custom site elements. Davis is one of the most minimalist WordPress themes on the market. Even though there’s not a lot going on on the page, the theme still manages to look great due to great typography design and on-point spacing.
If UI & UX designs are skeletons, then contents are the soul of a website. To catch customers’ eye, the content creation of a website must be constructed with search engine optimized contents and engaging materials. How do you make your contents search engine optimized? It is a profound study, but one of the important practices is doing keyword-oriented research. When choosing some important keywords in your contents, you want to do SEO research on the click rate of your keyword, and this is available in lots of SEO websites. A great source to look for Search Engineer Optimized Keywords would be UberSuggests.
Asko Hilke about web loading times : Keyword research is a critical component of SEO. There’s no point putting time, effort, and money into trying to rank for things that nobody is searching for (unless you just want to attract links). For example, say you sell software tutorials. It wouldn’t make sense to target a keyword like “how do i make the font larger in coffee cup html editor” because it has no search volume.… But while search volume is a reasonable indicator of traffic potential for this keyword, it can be misleading. This happens because the page ranking for the lower volume keyword is part of a broader topic, and gets traffic from other keywords. In other words, more people are looking for a coffeecup tutorial than a review. So, while search volume is a good way to filter for keyword ideas, always make sure to check estimated traffic to the pages that rank to get a better idea of true search traffic potential.
Social Media Marketing (SMM): Simply put, social media marketing refers to the process of using social media platforms to attract traffic and attention. By using social media, you can increase exposure and build meaningful relationships with your customers. While everybody can benefit from SMM as a type of digital marketing, B2C and SaaS companies tend to get the most out of it. Social media marketing is all about listening to what your customers have to say, engaging in the conversation, and sharing valuable content. An example of a tweet from Andy Crestodina of Orbitmedia. Notice how he attracts attention by sharing valuable information (infographic), drives traffic to his website by posting the link and evokes discussion (53 comments!) Together, content marketing, SEO, and social media marketing constitute what is called “inbound marketing”. It is a marketing methodology that aims at attracting, engaging, and delighting leads. Some goals of inbound marketing include attracting users’ attention, driving relevant traffic to the website, and converting it into happy customers.
Asko Hilke on Ecommerce : Depending on your industry, it is good practice to include an introduction to the category of products with the appropriate hero image. It helps to improve customer engagement because you’re immediately presenting the products in context. If the customer came through search, then this step is less vital. SEO tip: Use this section to create a “how-to” or “buyer’s guide”. This allows you to optimize category pages for different long-tail keywords. Revzilla is a great example of this.
For teenagers, bright is beautiful. They won’t browse websites with white, grey, and black images. All a designer need to have is a simple, straightforward, and intuitive interface with the right choice of bright colors. Teenagers stepping into this age group are excited and feel more grown-up with this so-called “teens” title. So, as an entrepreneur, it is your primary task to serve kids and teens in separate sections as it may offend teenagers. A proper tone can make or break the site. Don’t put the same content for both the age groups i.e. kids and teens. Avoid using heavy animations as they may annoy this age group.
While it may feel pretty “old school,” the e-mail newsletter is hotter than ever. And it is one of the best marketing tools available to a small business. Because of that, your website should encourage users to sign up for your e-mail newsletter. In exchange, you can offer customers benefits such as coupons or other special offers. Our last bit of advice sounds simple, but many businesses overlook it. What are we talking about? Showcasing your different products and services!